Path: utzoo!utgpu!news-server.csri.toronto.edu!rutgers!cs.utexas.edu!uunet!mcsun!unido!uklirb!incas!sirius!assmann From: assmann@sirius.informatik.uni-kl.de (Franz-Rudolf Assmann) Newsgroups: comp.sys.mac.misc Subject: Re: SEX! (Now that we've got your attention...) Message-ID: Date: 5 Jul 90 07:37:55 GMT References: <9680.2690a1c5@amherst.bitnet> Sender: news@incas.informatik.uni-kl.de Lines: 34 > ... >I was in Harvard Square at the Newstand near the T entrance. I was browsing >across the magazines and saw the new issue of MacWorld sitting pretty right >next to Playboy and Penthouse. It was like that at three other newstand also. > ... >And then they have a cover with a woman seductively licking a stamp for e-mail? >Seems like using sex to sell is finally making it's way into the software >industry. It's a trend that I'd like to see stopped. (Not by law, but by >taste.) Is sex really selling software? Is sexists sex really selling >software? (Please, no flames. This is a trend that seems to be accellerating. >I'm looking for a discussion on this.) > ... Off course Andrei, SEX is selling cars (Fiat, BMW, Porsche, Mercedes, ...), TVs, VCRs, Vacation Trips, and so on. It looks like to me that today sex is used to sell almost everything. But how about Computer Magazines for the Bit hackers? These people buy their magazines in order to get information, and they don't mind a "nice" cover. But I am sure that they would switch to another magazine if the magazine is just composed of cover sheets. (Well, I have such a feeling that already a few off such magazines are around.) And how the about people that are buying the magzines depending on the cover? Well, I guess paying a couple off dollars just for a cover sheet if you don't get the reset is quit expensive. ---Franz