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From: brendan@batserver.cs.uq.oz.au (Brendan Mahony)
Newsgroups: comp.sys.mac.misc
Subject: Apple, Innovation and Clones
Keywords: cost clone
Message-ID: <4220@uqcspe.cs.uq.oz.au>
Date: 10 Jul 90 02:08:05 GMT
Sender: news@uqcspe.cs.uq.oz.au
Reply-To: brendan@batserver.cs.uq.oz.au
Distribution: comp
Lines: 20

Apple does not wish to target the low end of the computer market for
several good reasons. Amongst them would be

1) Reduced overhead will cut into research budget, reducing future
   competitiveness.
2) Corporate image. Consider the public perception of Commodore and
   Atari.

But Apple could create a seperate subsiduary dedicated to the production of
Macintosh clones. Apple could simply sell them ROM's and let them do
what they like. All profits would still go to the parent company, the
user base will increase and Apple's corporate image remains intact. 

What do people see as the advantages and disadvantages offered by this
scheme?
--
Brendan Mahony                   | brendan@batserver.cs.uq.oz       |
Department of Computer Science   |
University of Queensland         |
Australia                        |