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From: blm@6sceng.UUCP (Brian Matthews)
Newsgroups: comp.sys.mac.misc
Subject: Re: naming Apple
Keywords: Jobs & Lennon
Message-ID: <451@6sceng.UUCP>
Date: 12 Jul 90 00:24:44 GMT
References: <22871@megaron.cs.arizona.edu> <44704@brunix.UUCP>
Organization: Six Sigma CASE, Inc.
Lines: 22

|One thing I've always wondered about is the genesis of the company name for
|Apple Computer.  The books I've read about the computer all say that Steven
|Jobs had fond memories of working in an orchard one summer and thought that
|Apple would be a friendly sounding name.... Anyone know the "true" story?

This sounds like a corruption of the story I heard from the Woz one
time.  This story may not be any truer, but it was years ago and he
didn't really have any reason to make this up.

Anyways, the real answer is they couldn't think of a name.  In fact
the two Steves were at the courthouse to file the incorporation papers
and still didn't have a name.  Jobs was eating an apple (at the time
he was a "fruitarian", i.e. most of his diet was fruit.  He may still
be), so they chose Apple, figuring they could choose a real name later.
When it came time to choose a name, they thought about it, and realized
that Apple would be early in the phone book, and that apples are
"friendly" and would make a nice contrast with what was then (and
maybe still is :-)) a very scary word, computer.  Thus Apple remained
Apple Computer, Inc. 

-- 
Brian L. Matthews	blm@6sceng.UUCP