Path: utzoo!utgpu!news-server.csri.toronto.edu!rutgers!cs.utexas.edu!swrinde!zaphod.mps.ohio-state.edu!wuarchive!emory!kd4nc!rbdc!ramsey
From: ramsey@rbdc (Ramsey Dow)
Newsgroups: comp.sys.mac.misc
Subject: Apple's classic Orwellian Macintosh commercial
Summary: The script to Apple's classic Orwellian Mac commercial
Keywords: Apple. Orwell, "1984," Macintosh, commercial
Message-ID: <1990Aug13.190924.1116@rbdc>
Date: 13 Aug 90 19:09:24 GMT
Distribution: comp
Organization: International Lovers of von Junzt's _Unausprechlichen Kulten_
Lines: 51

Here's a piece of classic TV advertising from the past (reprinted without
permission from the Harvard Business Review):
_____________________________________________________________________________

(Open on a futuristic but gritty scene, a monumental structure with the look
of failed socialism)
 
Big Brother (VO): (on huge TV screen) For today we celebrate the first
glorious anniversary of the Information Purification Directives.

(Cut to shaved-headed automatons marching in lockstep as the omnipresent
"Big Brother" harangues them over countless video screens)
 
Big Brother (VO): We have created, for the first time in all history, a
garden of pure ideology, where each worker may bloom, secure from the pests
of contradictory and confusing truths.

(Cut to a great hall where the automatons are sitting, row after row,
listening to "Big Brother" on a huge screen)
 
Big Brother (VO): Our Unification of Thought is more powerful a weapon than
any fleet or army on earth.
 
(Intercut sequences of a brightly clad young woman being pursued by sinister
"Thought Police")
 
Big Brother (VO): We are one people.  With one will.  One resolve.  One
cause.
 
(Woman runs to the center of the great hall, her pursuers closing on her.
She swings a heavy sledgehammer around and over her head like an Olympian
and hurls it at the video image of Big Brother)
 
Big Brother (VO): Our enemies shall talk themselves to death.  And we will
bury them with their own confusion.  We shall prevail.
 
(The screen explodes.  The camera pans down rows of automatons)
 
Anncr. (VO): On January 24th, Apple Computer will introduce Macintosh and
you'll see why 1984 won't be like 1984.
 
_____________________________________________________________________________
Brent Thomas/Lee Clow, art directors; Steve Hayden, writer
Lee Clow, creative director; Richard O'Neill, producer
Ridley Scott, director; Fairbanks Films, production company
Chiat/Day, Inc. (Los Angeles), agency; Apple Computer, Inc., client
-- 
 "Nobody cries as the innocent die and | Ramsey Dow, starving undergraduate
 the guilty go free in this world ..." | UUCP: ...!gatech!kd4nc!rbdc!ramsey
 -Sick of It All, "World Full of Hate" | Internet: woodward@phs.bgsm.wfu.edu