Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!samsung!uunet!cbmvax!diamond From: diamond@cbmvax.commodore.com (Howard Diamond - Ed Marketing) Newsgroups: comp.sys.amiga Subject: Re: Amiga Ads (was RE: New Educational Discount Prices) Message-ID: <14210@cbmvax.commodore.com> Date: 5 Sep 90 13:14:47 GMT References: <29441@nigel.ee.udel.edu> Reply-To: diamond@cbmvax (Howard Diamond - Ed Marketing) Organization: Commodore, West Chester, PA Lines: 87 In article <29441@nigel.ee.udel.edu> BARRETT@owl.ecil.iastate.edu (Marc Barrett) writes: > >In article <14176@cbmvax.commodore.com> diamond@cbmvax (Howard Diamond - Ed Marketing) writes: > >>PS, Amiga ads will run in student newspapers at some fifty campuses >>tomorrow....and full color inserts will be in the papers next week at the >>same campuses....Let me know what you think of them....ads will be running >>on those same campuses on a regular basis all fall...as well as some >>special promotions.... >> >>MAKE UP YOUR OWN MIND!! AMIGA! >> >>Howard S Diamond >>Director of Education, Commodore Business Machines >>1200 Wilson Drive West Chester, Pa, 19380 >>diamond@cbmvax.commodore.com 215-431-9142 >> > > Here's hoping that ISU is one of those campuses! I think they had better >be VERY good, though, as Apple and IBM have really been bombarding the ISU >Daily since the beginning of the semester. > > Apple ran full or half-page ads in every issue last week, for yet-another >Macintosh Product Show in the Union. Today IBM got into the act with a >quarter-page ad pushing the PS/2 (what else?) bundled with Windows 3.0. > > The problem is, there is absolutely no Amiga support here at ISU. The >nearest dealer is 35 miles away, much too far for most students. Besides, >why should they have to go even one mile out of their way when there is >much support from Apple and IBM located on-campus? > > So, unless Commodore backs up the ad with a new Amiga dealer, I don't >think Commodore should waste their time or money on ISU. Without support, >any ads run in the ISU Daily would be fruitless. If the ads did convince >someone to look at the Amiga 3000, where would they go to get one? The >need to have to drive 35 miles just to look at one would be enough to >make them decide to just get an inexpensive 25Mhz 80386 system (which >can be had for as little as $1400 now). > > Unfortunately, I don't think the situation here at ISU is the exception, >but is far and away the norm for colleges and universities in the U.S. > > > -MB- You make a good point.....that is one of the reasons why we are focusing at specific campuses... The ones we are working with all: 1) Have shown faculty and administrative support for the Amiga 2) Have already agreed or are seriously considering adding the Amiga to their on-site resale locations OR have a Commodore Education Dealer close to the campus who can help drive and support the program. 3) Have been identified as a high potential institution by our Education sales group, and have been assigned a specific Education sales account executive to work with the campus Despite the doom and gloom I see expressed here periodically, the reality (as I have suggested in the past) is that the Education program is growing at an extraordinary rate, and the reception we have gotten from a large number of campuses has been great. The number of campuses which will support the program through their on-campus resale locations by the end of this fall campaign, will far exceed our origional expectations. As I have noted to some of you in the past, I believe in a quality program.....and you don't perform miracles overnight, even WITH great technology. That is why we are going to do a good job of supporting a reasonable number of Universities.... and not try to be everywhere, and do everything right away. Apple has grown a reasonably successful program, after starting by focusing on less than 30 campuses. Have fun, and keep in touch .....( a dangerous thing to say to this group, I know) We are doing both. PS.... We will announce a new program twist in the next six weeks which will make supporting schools without local dealers or on-site resale locations more realistic. -- Howard S. Diamond Director of Education, Commodore Business Machines 1200 Wilson Drive West Chester, Pa, 19380 diamond@cbmvax.commodore.com 215-431-9142 MAKE UP YOUR OWN MIND!! AMIGA!