Path: utzoo!attcan!uunet!wuarchive!kuhub.cc.ukans.edu!kinnersley
From: kinnersley@kuhub.cc.ukans.edu (Bill Kinnersley)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga Ads (was RE: New Educational Discount Prices)
Message-ID: <25437.26e60c6a@kuhub.cc.ukans.edu>
Date: 6 Sep 90 13:44:26 GMT
References: <29441@nigel.ee.udel.edu> <14210@cbmvax.commodore.com>
Organization: University of Kansas Academic Computing Services
Lines: 41

In article <14176@cbmvax.commodore.com> diamond@cbmvax (Howard Diamond - Ed Marketing) writes:

>PS,  Amiga ads will run in student newspapers at some fifty campuses
>tomorrow....and full color inserts will be in the papers next week at the
>same campuses....Let me know what you think of them....ads will be running
>on those same campuses on a regular basis all fall...as well as some 
>special promotions....
>
>MAKE UP YOUR OWN MIND!! AMIGA!
>

OK, you asked for it.. 

They're a really big step in the right direction.  Aimed at the right
audience, and placed where they will see it.  Big improvement over the
Time/Newsweek ads.  If similar ads occur regularly, name recognition 
and sales for the Amiga on college campuses should see a significant
increase.

But... (here comes the but part ;-)

"Too many notes, Mozart."  It would be even more effective if it was
reduced to the essentials, because not everyone is going to stop in the
middle of their pizza to read a page of fine print.  The points you want
to get across are few and simple (we all know what they are):


Look, there's a computer callled the Amiga.  It's not an IBM PC and it's
not a Mac.  It combines the best features of each, and can do a lot of
things they can't.  It's got a mouse and a full color display.  It's
powerful, easy to use, and doesn't cost a fortune.  Tech students can
use it for number crunching, music people can compose in stereo, and
artists can produce realistic 3-D animations.  Put that together and
you've got multimedia.  If you're willing to be impressed, stop in at
your dealer.  We'll give you a free T-shirt, if there's any left.


(By the way, our nearest dealer is 30 miles away too.  :-(

-- 
--Bill Kinnersley