Path: utzoo!attcan!utgpu!news-server.csri.toronto.edu!rutgers!usc!sdd.hp.com!decwrl!hayes.fai.alaska.edu!accuvax.nwu.edu!nucsrl!telecom-request From: john@bovine.ati.com (John Higdon) Newsgroups: comp.dcom.telecom Subject: Re: Divestiture -- Keep on Truckin Message-ID: <12184@accuvax.nwu.edu> Date: 15 Sep 90 07:53:33 GMT Sender: news@accuvax.nwu.edu Reply-To: John Higdon Organization: Green Hills and Cows Lines: 19 Approved: Telecom@eecs.nwu.edu X-Submissions-To: telecom@eecs.nwu.edu X-Administrivia-To: telecom-request@eecs.nwu.edu X-Telecom-Digest: Volume 10, Issue 648, Message 7 of 11 Steve Elias writes: > Aside: Have you noticed that just about all of ATTs advertising is > directed against US Sprint rather than MCI? Why? Isn't MCI bigger? Yes, but as a matter of fact most of the advertising seems to be quite generic. It refers to "them". The only direct competitor attack that I have noticed seems to be against MCI in the use of the counters at the bottom of the screen showing the "big savings". This is a direct takeoff on the old MCI commercials. Which ads go after Sprint specifically? John Higdon | P. O. Box 7648 | +1 408 723 1395 john@bovine.ati.com | San Jose, CA 95150 | M o o !