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From: klb@pegasus.att.com (Kevin Blatter)
Newsgroups: comp.dcom.telecom
Subject: Sprint Whining (Was: Make Sprint Put it in Writing)
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Date: 17 Sep 90 16:46:32 GMT
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X-Telecom-Digest: Volume 10, Issue 655, Message 12 of 14


The other night while I was watching "Nightline" I observed Sprint's
"Rebuttal" to AT&T's get "them" to put it in writing.  This was the
commercial which closes with "Lighten up AT&T".

At first I thought, "what an interesting way to close a commercial?".
AT&T has made fun of Sprints "so quite you can hear a pin drop" bit
before, but I never thought we (as if I have anything to do with
AT&T's advertising!!) were pointing the finger at Sprint with the new
ad campaign.

Anyway, I guess that Sprint feels as though AT&T is trying to capitalize on
Sprint's recent misfortunes with making money (ie. record 2nd quarter losses).
If this *is* the case, it is quite interesting since wasn't it Sprint who took
the cheapshots last January with the "Only LD carrier never to have had a 
major outage" ad campaign.


Kevin L. Blatter
AT&T - Bell Laboratories
Lincroft, NJ

P.S. AT&T pays me to write software, not to write advertisements nor
to share opinions in this forum.  These opinions are my own.