Path: utzoo!attcan!uunet!mailrus!hellgate.utah.edu!dog.ee.lbl.gov!nosc!crash!pro-magic.cts.com!mikeu
From: mikeu@pro-magic.cts.com (Mike Ungerman)
Newsgroups: comp.sys.apple2
Subject: Re: A low blow from Apple
Message-ID: <4395@crash.cts.com>
Date: 14 Sep 90 06:36:21 GMT
Sender: root@crash.cts.com
Lines: 40

In-Reply-To: message from mattd@Apple.COM

Matt, you are obviously not a "marketeer", as I can tell from your signature. 
A true maketeer would spend what was necessary wherever it was necessary to
sell his product.

If Apple wanted to sell the Apple ][, it would market it.
Apple doesn't market it very well, so I can only assume, as thousands of other
have already assumed, that Apple doesn't want to sell the ][ any more.

You don't have to change our minds, or the minds of most who read this
newsfeed.  But Apple does have  to change the mind of John Q. Public who is
trying to decide on what computer to buy.  If he doesn't see ads in Apple
related magazines, if he doesn't see ads in computer magazines generally, if
he doesn't see ads on TV or radio, if he doesn't hear about the computer from
any other media, then most probably he won't buy an Apple ][.

Your company CAN make a difference.  If it doesn't influence the buyer, then
it won't sell the product...simple!

I am a teacher and a consultant.  I am asked all the time what computer to
buy.  If I recommend the Apple ][, it is usually because the person wants the
same type of computer at home that his kid has at school.  Otherwise I
recommend an IBM clone; it's what the person wants to hear and what they see
in the mass media.

If Apple offered a compact, ][ based, computer with the same capabilities and
mass storage that a typical 286/386 Hard Drive based machine offered, I'd
recommed it, but you don't.  As a developer, if you don't develop and market a
competitive product you are out of the market, and right now, you are right
out of the market with the Apple ][GS unless someone knows what he wants from
the start.

Good Luck, you'll need it.
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