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From: Donald E. Kimberlin <0004133373@mcimail.com>
Newsgroups: comp.dcom.telecom
Subject: Re: Divestiture -- Keep on Truckin
Message-ID: <12476@accuvax.nwu.edu>
Date: 23 Sep 90 21:43:56 GMT
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X-Telecom-Digest: Volume 10, Issue 670, Message 3 of 9


John writes <in Digest V10, Iss 648:

>The only direct competitor attack that {referring here to AT&T}
>I have noticed seems to be against MCI in the use of the counters at
>the bottom of the screen showing the "big savings". This is a direct
>takeoff on the old MCI commercials.

>Which ads go after Sprint specifically?

It probably is a regional thing, John.  The nets and local buys allow
smart advertisers <and AT&T is certainly a smart advertiser> to vary
campaigns by areas. Here, we get a mixture of the slams on MCI with
counters, but also an equal proportion of panning the "Sprint 
Pin-Drop."