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From: mtxinu!capella.la.locus.com!marc@ucbvax.berkeley.edu (Marc Kwiatkowski)
Newsgroups: comp.dcom.telecom
Subject: Yellow Pages Revenues
Message-ID: <12786@accuvax.nwu.edu>
Date: 28 Sep 90 19:41:05 GMT
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X-Telecom-Digest: Volume 10, Issue 694, Message 7 of 12


The Donnelly Yellow Pages have run a television ad featuring a young
corporate goon for some local carrier reporting to his master about
the ubiquity of the Donnelly yellow pages.  The steel-ball
manipulating master looks pained and grumbles, "We've got a problem."
My question is, what portion of local-carrier revenues come from
yellow-page listings?  My hunch is that they account for very little,
and the local carriers couldn't care less if Donnelly or anyone else
controlled the listing market.