Path: utzoo!attcan!uunet!wuarchive!zaphod.mps.ohio-state.edu!uwm.edu!ux1.cso.uiuc.edu!ux1.cso.uiuc.edu!lhummel
From: lhummel@ux1.cso.uiuc.edu
Newsgroups: comp.sys.amiga
Subject: Re: what mind?
Message-ID: <15500066@ux1.cso.uiuc.edu>
Date: 4 Oct 90 16:05:00 GMT
References: <7758@ucdavis.ucdavis.edu>
Lines: 29
Nf-ID: #R:ucdavis.ucdavis.edu:7758:ux1.cso.uiuc.edu:15500066:000:1359
Nf-From: ux1.cso.uiuc.edu!lhummel    Oct  4 11:05:00 1990


Written Oct  4, 1990 by zerkle@iris.ucdavis.edu in comp.sys.amiga:
/* ---------- "what mind?" ---------- */
> What clever marketer being came up with the "make up your own mind"
> slogan?  It tells you nothing about the machine, and is not
> particularly exciting/evocative/interesting.  Who can come up with a
> better slogan?  Let's start with mine in my .signature.  If Commodore
> actually wants to use it, they may have my permission.  If they want
> to pay, they may, but it is not necessary.  Post whatever you think
> of, and put a line in about permission if it is ok for Commodore to
> use it.  Who can come up with the best one?
>

I disagree with your view.

Commodore's slant is right on, given the advertising and images of its 
competitors.  Do you see all of those ads depicting students talking about
how much they love their (X) computer?  I think "make up your own mind" is
a real good answer, and also gets to the heart of the type of person who would
be interested in the Amiga.



>            Amiga...  Because life is too short for boring computers.

Commodore isn't going to sell a lot of Amigas to people looking for "exciting"
computers (if it is even possible for a computer to be genuinely exciting).  I
think far more people will buy a computer to *DO* exciting or impressive things
than will buy a computer to be excited by it.