Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!samsung!zaphod.mps.ohio-state.edu!uwm.edu!ux1.cso.uiuc.edu!ux1.cso.uiuc.edu!lhummel
From: lhummel@ux1.cso.uiuc.edu
Newsgroups: comp.sys.amiga
Subject: Re: what mind?
Message-ID: <15500067@ux1.cso.uiuc.edu>
Date: 4 Oct 90 17:59:00 GMT
References: <7758@ucdavis.ucdavis.edu>
Lines: 54
Nf-ID: #R:ucdavis.ucdavis.edu:7758:ux1.cso.uiuc.edu:15500067:000:2598
Nf-From: ux1.cso.uiuc.edu!lhummel    Oct  4 12:59:00 1990


Written Oct  4, 1990 by zerkle@iris.ucdavis.edu in comp.sys.amiga:
/* ---------- "what mind?" ---------- */
> What clever marketer being came up with the "make up your own mind"
> slogan?  It tells you nothing about the machine, and is not
> particularly exciting/evocative/interesting.  Who can come up with a
> better slogan?  Let's start with mine in my .signature.  If Commodore
> actually wants to use it, they may have my permission.  If they want
> to pay, they may, but it is not necessary.  Post whatever you think
> of, and put a line in about permission if it is ok for Commodore to
> use it.  Who can come up with the best one?

I disagree with your view.

Commodore's slant is right on, given the advertising and images of its
competitors.  Do you see all of those ads depicting students talking about how
much they love their (X) computer?  I think "make up your own mind" is a real
good answer, and also gets to the heart of the type of person who would be
interested in the Amiga.  The point of an Amiga's slogan should be to attract
the attention of people who have some idea of what they want (or don't want)
in a computer before they blindly accept the choice of IBM or Apple.

I think that Commodore's entry has to be through the same doors as the
Macintosh: the free thinkers and "counter-culture".  Not so radical as to be a
turn-off, but just enough so as to catch the attention of people who are
attracted to alternatives - or looking for a machine lets them have exactly
what they want without hinderances - or giving them more "power for the
price".

>            Amiga...  Because life is too short for boring computers.

Commodore isn't going to sell a lot of Amigas to people looking for "exciting"
computers (if it is even possible for a computer to be genuinely exciting).  I
think far more people will buy a computer to *DO* exciting or impressive things
than will buy a computer to be excited by it.

Here are some slogans that I like.  I grant permission for their free use in 
promoting the Amiga family of personal computers.  Their use in describing or
promoting other personal computer brands is prohibited.

"The computer for the way you work."
"The personable computer."
"The superior alternative."
"For those who won't compromise."
"Computing without compromises."
"The way you want a computer to be."
"Do it your way."
"Amiga doesn't just follow standards.  It expands them."
"Go beyond standard.  Go for the best."
"Nothing can touch it...except you."
"Working the way a computer SHOULD:  The way you do."
"Actions speak louder than buzzwords."

< Lionel