Path: utzoo!attcan!uunet!tut.cis.ohio-state.edu!uc!cs.umn.edu!thelake!steve From: steve@thelake.mn.org (Steve Yelvington) Newsgroups: comp.sys.atari.st Subject: Re: Re: New Apple Mac rumored... Message-ID: Date: 14 Oct 90 02:16:10 GMT References: <6025@vice.ICO.TEK.COM> <7340003@hpfcso.HP.COM> Lines: 31 [In article <7340003@hpfcso.HP.COM>, rrd@hpfcso.HP.COM (Ray Depew) writes ... ] > Most serious computer buyers will see the Mac Classic for what it is: > it's the rest of Atari's old inventory, packaged in new cases (maybe?) ^^^^^^ I suppose you mean Apple's > and spruced up a little. They're just trying to clean out the warehouse. I think you're way off base. Apple isn't cleaning out old inventory. They're setting up new production lines to crank out hundreds of thousands of low-cost, low-price Macintoshes in an effort to regain market share lost to PCs and clones. I don't know precisely what the new machines will have (the announcement is Monday) but advance reports suggest they'll have 16-megahertz CPUs. These are not marked-down Mac 512s with extra memory. They're Macs for the masses. They're Macs for Apple II owners. They're Macs for would-be Tandy/Blue Chip/Amstrad/PS-1 buyers. John Sculley has spoken freely and at length about the strategy. Apple is taking lower profit margins in order to build market share and, in the long run, save the company from becoming an also-ran. In the short run, the Mac Classic strategy is going to hurt Apple's profits. I personally would not be interested in one, but most first-time buyers would have a hard time passing up the new, cheap Mac to buy an ST. -- Steve Yelvington up at the lake in Minnesota The easy way: steve@thelake.mn.org The hard way: {plains,rutgers,apple,cray}!umn-cs!thelake!steve