Path: utzoo!utgpu!news-server.csri.toronto.edu!rutgers!cunixf.cc.columbia.edu!cunixb.cc.columbia.edu!es1
From: es1@cunixb.cc.columbia.edu (Ethan Solomita)
Newsgroups: comp.sys.amiga
Subject: For all you who want more advertising
Message-ID: <1990Oct19.051510.15213@cunixf.cc.columbia.edu>
Date: 19 Oct 90 05:15:10 GMT
Sender: news@cunixf.cc.columbia.edu (The Daily News)
Organization: Columbia University
Lines: 32


	There is one thing which many people are either
forgetting and not realizing. Every dollar which Commodore spends
on their advertising budget is taking a dollar away from some
other important division, such as improving the O/S, etc. Also,
the advertising money could be not-spent and thus lower our
prices.
	Commodore is running themselves, recently, as a
not-for-profit company! They made only $1.5 million on sales of
over $850 million this past year (7/1/89 - 6/30/90). That is
compared to a profit on the order of $50 million on $950 million
in sales the year before. Commodore has not payed dividends in
ages. They are spending every dime they have, and borrowing to
boot. Commodore only has just so much money.
	Apple this QUARTER had sales of over $1 billion.
Commodore cannot compete on a financial level with Apple, yet.
Don't expect as many ads as Apple gives or you'll be
disappointed. Besides, Apple already has a professional image.
They can show a computer and people will say it must be good.
Commodore doesn't get the same respect when they advertise.
People should be behind the A500 advertisements, because if it
weren't for the sales of the A500 Commodore would be bankrupt
long ago.
	All IMNSHO's liberally dispersed where required. 8)

	-- Ethan

Ethan Solomita: es1@cunixb.cc.columbia.edu

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