Path: utzoo!attcan!uunet!cbmvax!daveh
From: daveh@cbmvax.commodore.com (Dave Haynie)
Newsgroups: comp.sys.amiga
Subject: Re: For all you who want more advertizing
Message-ID: <15331@cbmvax.commodore.com>
Date: 22 Oct 90 23:01:04 GMT
References: <34005@nigel.ee.udel.edu>
Reply-To: daveh@cbmvax.commodore.com (Dave Haynie)
Organization: Commodore, West Chester, PA
Lines: 49

In article <34005@nigel.ee.udel.edu> BARRETT@owl.ecil.iastate.edu (Marc Barrett) writes:

>   There is a similar story in R&D.  It is obvious now that, until 
>Copperman came along, Commodore did not do much in research and
>development for the Amiga.  

Just a point of clarification here -- there are a number of Commodore 
divisions.  Harry Copperman runs the US Sales and Marketing division, which
reports to Commodore International.  The Technology groups: Commodore
Technology, Commodore Semiconductor Group, and Commodore-Amiga, also
report to Commodore International.  

Now, assuming Harry Copperman has turned around US Marketing, and from my
non-marketing preception it sure looks like he has done wonders, it stands
to reason that the R&D groups will now be getting input from the US Sales
and Marketing groups, along with any other local Sales and Marketing groups
like those from Germany, England, France, etc.  What this does not imply at
all is that R&D had no direction until Mr. Copperman arrived on the scene.
He doesn't run the technology groups.

>If Commodore had started doing any research and development of the 32-bit 
>chipset three years ago, it should be finished by now!  

Obviously I can't say anything directly about this.  But I will remind the
audience that the first Amiga chip set took about 5 years to complete.  And
Commodore has produced new and improved versions of the original set, the
ECS chips, which are shipping in the 3000 and, at least with Agnus, everywhere
else.

>   BTW, when you compare Apple's U.S. sales revenues to Commodore's U.S. 
>sales revenues, the difference is even greater.  Apple's U.S. revenues
>outnumbers Commodore's U.S. sales revenues by a factor of about 20.

Which is exactly the reason they brought in Mr. Copperman; the US sales were
way behind the European sales, where Commodore actually leads Apple in many 
markets.  There was alot of history to undo here.  Under Jack Tramiel's
leadership, Commodore basically abandoned all but the low end home machine
market in the late 70's and early 80's in the USA.  The European market
got the CBM business machines (8032, 8096, etc) and eventually the PC clones,
so the Commodore name wasn't strictly associated with the VIC-20 and C64 in
Europe when the Amiga came along.

>                                   -MB-


-- 
Dave Haynie Commodore-Amiga (Amiga 3000) "The Crew That Never Rests"
   {uunet|pyramid|rutgers}!cbmvax!daveh      PLINK: hazy     BIX: hazy
	Standing on the shoulders of giants leaves me cold	-REM