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From: xrtnt@amarna.gsfc.nasa.gov (Nigel Tzeng)
Newsgroups: comp.sys.amiga
Subject: Re: For all you who want more advertising
Message-ID: <3681@dftsrv.gsfc.nasa.gov>
Date: 19 Oct 90 15:01:33 GMT
References: <1990Oct19.051510.15213@cunixf.cc.columbia.edu>
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In article <1990Oct19.051510.15213@cunixf.cc.columbia.edu>, es1@cunixb.cc.columbia.edu (Ethan Solomita) writes...
^ 
^	There is one thing which many people are either
^forgetting and not realizing. Every dollar which Commodore spends
^on their advertising budget is taking a dollar away from some
^other important division, such as improving the O/S, etc. Also,
^the advertising money could be not-spent and thus lower our
^prices.

By improving sales they might recoup the monies spent on advertising...it would
seem today that the major factor in America is not performance but image or
advertising.

^	Commodore is running themselves, recently, as a
^not-for-profit company! They made only $1.5 million on sales of
^over $850 million this past year (7/1/89 - 6/30/90). That is
^compared to a profit on the order of $50 million on $950 million
^in sales the year before. Commodore has not payed dividends in
^ages. They are spending every dime they have, and borrowing to
^boot. Commodore only has just so much money.

Hmmm...if they C= promises that they will run the MultiMedia persentation
as a 30 sec spot I'll be glad to send $10 their way as a "donation".  I'm sure
many others here might as well...if only to get people to stop whining about
the lousy advertising ;-).  It worth a lot more than $10 to me not to have to
sort though the incessant crying over poor advertising strategy at C=. 

[rest deleted to save bandwidth]

A better idea than the $10 bucks to C= might be to send $10 to your local users
group to see if they can float their own ad somewhere...or how about C=
sponsoring a contest for "The Best Amiga Ad"...winner(s) get a 3000 (with all
the bells and whistles) or something similar (cash equivalent if they already
have enough computer equipment).  They can then a) show that the average user
can do some really impressive things on the machine b) get a free commercial c)
get a decent commercial d) get -MB- (and the rest of us ;-) to stop whining.

^ 
^	-- Ethan
^ 
^Ethan Solomita: es1@cunixb.cc.columbia.edu
^ 
^GorbachevAwards++;
^free (SovietUnion);
^IndependentRepublics += 15;

NT

--------------------------------------------------------------------------------
   // | Nigel Tzeng - STX Inc - NASA/GSFC COBE Project
 \X/  | xrtnt@amarna.gsfc.nasa.gov
      | 
Amiga | Standard Disclaimer Applies:  The opinions expressed are my own.