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From: tgingric@magnus.ircc.ohio-state.edu (Tyler S Gingrich)
Newsgroups: comp.sys.next
Subject: NeXT Positioning Problem
Message-ID: <1990Nov9.160743.18770@magnus.ircc.ohio-state.edu>
Date: 9 Nov 90 16:07:43 GMT
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NeXT has a significant market positioning problem to overcome.  

"People BELIEVE that NeXTs are all $10,000+ computers, only usable by higher-ed
number cruncher types...."

In the past 3 weeks (since I ordered a NeXT Station) I've had numerous people
express amazement that I could afford a NeXT computer.  These folks are NOT
computer neophytes.  The bottom line is that NeXT is not getting the word 
around that they have VERY competitive computers NOT price heavy, number-
crunching CRAYS!!!

When I informed these folks about the $4995 list price & $3300 edu discount
prices on the NeXTStations (plus all the included software) they expressed
interest in the system/software (especially Improv from Lotus), but they
quickly discounted the machine since 'it's not an IBM'.  One of these folks
was sitting in front of a BIG-BLUE model 70 running OS/2 with presentation
mangler and cursing about not being able to print very easily!!

The bottom line is "BE A VOCAL NEXT SUPPORTER".  Tell people about the system
and if you can code, the write software!!

Tyler