Path: utzoo!utgpu!news-server.csri.toronto.edu!rutgers!psuvax1!psuvm!uh2
From: UH2@psuvm.psu.edu (Lee Sailer)
Newsgroups: comp.sys.next
Subject: Re: NeXT Positioning Problem
Message-ID: <90314.132344UH2@psuvm.psu.edu>
Date: 10 Nov 90 18:23:44 GMT
References: <1990Nov9.160743.18770@magnus.ircc.ohio-state.edu>
Organization: Penn State University
Lines: 24

In article <1990Nov9.160743.18770@magnus.ircc.ohio-state.edu>,
tgingric@magnus.ircc.ohio-state.edu (Tyler S Gingrich) says:

>NeXT has a significant market positioning problem to overcome.

>"People BELIEVE that NeXTs are all $10,000+ computers, only usable by
>higher-ed
>number cruncher types...."


This is a very good point.  The notion that NeXT is CHeaP has not
penetrated at all.  I was presenting a talk about the NeXT to a group
who kept asking "Yeah, but how much..." and I kept teasing them with
"But wait, there's more..."  until *finally* I wrote

      $3000

on the black board.  (An educational audience)

Several people read an extra zero to the price.  They read it as
$30,000 dollars.  After about five minutes, a guy in the audience
suddenly gasped out loud.  "Wait a minute -- gulp --  is that $3000?"

lee