Path: utzoo!utgpu!news-server.csri.toronto.edu!clyde.concordia.ca!uunet!zaphod.mps.ohio-state.edu!julius.cs.uiuc.edu!ux1.cso.uiuc.edu!news.cs.indiana.edu!iuvax!copper!isaacso From: isaacso@copper.ucs.indiana.edu (Eric J. Isaacson) Newsgroups: comp.sys.next Subject: Re: NeXT Positioning Problem Message-ID: Date: 11 Nov 90 19:50:46 GMT References: <1990Nov9.160743.18770@magnus.ircc.ohio-state.edu> <10939@milton.u.washington.edu> Sender: news@iuvax.cs.indiana.edu Lines: 22 cyliao@hardy.u.washington.edu (Chun-Yao Liao) writes: >Why NeXT is not making *any* TV ads? Almost no one knows about or ever >heard about "NeXT computer" here. Some of the poeple (inc professors) >thought it's a very expensive and slow machine, and it's not IBM compatible... I had wondered about this, too. But when you consider the cost of advertising on TV over the number of units NeXT is selling (compared to Apple and IBM), I think wd'd find a surprising jump in price if NeXT were to go all out with a media blitz. Perhaps they're hoping word of mouth and demos to strategically located constituencies will build a base of customers for them. (Of course, at a computer fest at Indiana University in October, NeXT had only two machines--an 030 cube and a 040 demo machine, vs. dozens and dozens of Macs and PCs, and a good number of Suns, etc. They seemed a bit dwarfed in that particular setting, although there were always people wanting to look at the machines.) Eric J. Isaacson (the other) Internet: isaacso@ucs.indiana.edu School of Music--Indiana Univ. NeXT Mail: isaacso@bartok.music.indiana.edu Bloomington, IN 47405 -- I am NOT the author of A86 and other -- (812) 855-7832(o)/333-1827(h) -- outstanding software...I wish I were... --