Path: utzoo!attcan!uunet!know!sdd.hp.com!zaphod.mps.ohio-state.edu!julius.cs.uiuc.edu!ux1.cso.uiuc.edu!news.cs.indiana.edu!maytag!watdragon!crocus!vehaag From: vehaag@crocus.uwaterloo.ca (Viktor Haag) Newsgroups: comp.sys.next Subject: Re: NeXT Positioning Problem Message-ID: <1990Nov12.163730.18300@watdragon.waterloo.edu> Date: 12 Nov 90 16:37:30 GMT References: <1990Nov9.160743.18770@magnus.ircc.ohio-state.edu> <10939@milton.u.washington.edu> <56039@brunix.UUCP> Sender: daemon@watdragon.waterloo.edu (Owner of Many System Processes) Organization: University of Waterloo Lines: 32 In article <56039@brunix.UUCP> agm@cs.brown.edu (Axel Merk) writes: >In article isaacso@copper.ucs.indiana.edu (Eric J. Isaacson) writes: > >>I had wondered about this, too. But when you consider the cost of >>advertising on TV over the number of units NeXT is selling (compared >>[...] > >I agree that TV commercials are very expensive. I believe it would be >part of Businessland's responsibility to promote NeXT. I don't think >they have done a very good job in that respect. It's about time we can >get this machine by mailorder. Another problem with adverts on the tube is the recent media blitz by Apple. Hardly a day goes by when I watch TV (once every other day or so) and do no see either the 'but people *like* using the Mac' ad or the 'dying PC meets Mac Classic' ad. In order to get any sort of penetration out of network ads right now, NeXT would have to lay down a hell of alot of capital. I am not sure that NeXT needs to get itself involved in TV adverts - if you stop and think, there are really only two companies that do it: Apple and IBM. Sun doesn't Apollo doesn't, Silicon Graphics dosen't, Amiga (gasp) doesn't. All of these companies seem to be surviving. I feel that the NeXT is going to be bought by the informed user, who knows what he wants, and what he is going to get by buying a slab or a cube, and not bought by a user who buys it 'cause it looked cute on TV. NeXT is not a machine for everyone, its a machine for everyone who knows what a good machine is. vik -- "We murder to dissect" Wordsworth