Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!sdd.hp.com!news.cs.indiana.edu!cs.widener.edu!dsinc!casbah.acns.nwu.edu!accuvax.nwu.edu!nucsrl!telecom-request From: john@bovine.ati.com (John Higdon) Newsgroups: comp.dcom.telecom Subject: Re: Stupid AT&T Advertisements Message-ID: <15367@accuvax.nwu.edu> Date: 11 Dec 90 06:51:50 GMT Sender: news@accuvax.nwu.edu Reply-To: John Higdon Organization: Green Hills and Cows Lines: 41 Approved: Telecom@eecs.nwu.edu X-Submissions-To: telecom@eecs.nwu.edu X-Administrivia-To: telecom-request@eecs.nwu.edu X-Telecom-Digest: Volume 10, Issue 877, Message 10 of 12 Steve Thornton writes: > I specifically changed service *from* AT&T because of their stupid, > insulting ads. I agree that some of AT&T's advertisements (as well as many others, including other LD companies) are stupid and somewhat insulting. But never lose sight of the purpose of advertising: the sale of products. AT&T's agency could probably produce much evidence that these commercials are effective in increasing count and volume for its client. If you allow your emotions over advertisements to override your logical and practical decision-making process, you may deprive yourself of real benefits. As a person who is perhaps closer than most to the world of advertising, I would exhort all and sundry to never allow commercial messages to be the basis for any action concerning contracting or purchasing. This goes for both commercials you may enjoy and those you hate. > I also change the channel whenever they come on. I > don't know exactly what it is about them, but I have a strong visceral > reaction against them. I can accept that. But you don't really believe that your reaction to these spots make AT&T's service bad and wrong do you? Also it is discovered in a good many cases that people hold prejudices for or against a particular company's goods or services. When they see advertisements for those goods or services, the reaction that ensues becomes justification for those preconceived notions. Someone please tell me that readers of the Digest base purchasing decisions on price, service, quality, suitability for intended use, and value and not on what some ad agency produces to brainwash the public. Someone please tell me that. John Higdon | P. O. Box 7648 | +1 408 723 1395 john@bovine.ati.com | San Jose, CA 95150 | M o o !