Path: utzoo!attcan!uunet!cbmvax!bagate!dsinc!unix.cis.pitt.edu!zaphod.mps.ohio-state.edu!wuarchive!csus.edu!ucdavis!csusac!csuchico.edu!ekrimen From: ekrimen@ecst.csuchico.edu (Ed Krimen) Newsgroups: comp.sys.amiga Subject: Re: Industry Publications Ignoring the Amiga. Message-ID: <1990Dec12.054959.21185@ecst.csuchico.edu> Date: 12 Dec 90 05:49:59 GMT References: Sender: news@ecst.csuchico.edu (USENET) Organization: California State University, Chico Lines: 49 cy0q+@andrew.cmu.edu (Chad O. Yoshikawa) writes: - I thought that the purpose of the magazines was to inform the - readers? Isn't that the whole idea of the press anyway? If - newspapers and magazines just gave the reader what he/she wanted to - 'hear', then the entire paper would be the funnies-no deaths, no rape, - no big-business takeovers. - - I realize as that from an economic point of view, the magazines - have to fulfill their debt and make some money. But it should be - their second objective to inform the public of the news, including the - Amiga. There is no way that the computer magazines such as PC(IBM?) - world, Byte, etc. give the Amiga the coverage it deserves. Other - wise we would see more Ami articles. You almost got it at the beginning of the second paragraph. In order to make money, the magazines must receive it from advertisers who pay the magazines to place thet ads. An advertiser for an MS-DOS product doesn't want to put an ad in an MS-DOS magazine that has praises about the Amiga. The advertiser wants MS-DOS buyers to see his product and buy it, not an Amiga user or future Amiga user to see the ad and just turn the page. Therefore, the magazines write articles about the MS-DOS systems to attract the MS-DOS readers, the MS-DOS advertisers, and the MS-DOS money. There are a couple of free (gee, some stuff is still free these days :^) computer magazines called MicroTimes and Computer Currents in the San Francisco Bay Area and some other select places. MicroTimes caters to the MS-DOS, Mac, Amiga, and Atari ST crowds. The magazine is filled with MS-DOS and Mac ads, yet opposite the pages of the Amiga and ST columns are the Amiga and ST ads, because the advertisers know that the Amiga and ST owners will read the column and hopefully see the ads. They're not going to place their ads opposite MacFocus, because they fear they will waste their advertising bucks since the Amiga and ST owners won't see them. Some advertising trivia: Guess what gets placed first in a newspaper, the news or the ads? The ads are placed first and then the news stories are placed around it. The newspapers don't give a damn about the news. They just want to make sure that their advertisers are happy because that's who gives them their paychecks. -- Ed Krimen ............................................... ||| Video Production Major, California State University, Chico ||| INTERNET: ekrimen@ecst.csuchico.edu FREENET: al661 / | \ SysOp, Fuji BBS: 916-894-1261 FIDONET: 1:119/4.0