Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!sdd.hp.com!hplabs!hpcc05!hpldsla!djw From: djw@hpldsla.sid.hp.com (David Williams) Newsgroups: comp.sys.atari.st Subject: Re: STE's in Europe..lack of SIMMS Message-ID: <27740005@hpldsla.sid.hp.com> Date: 11 Dec 90 00:04:51 GMT References: Organization: HP Scientific Instruments Division - Palo Alto, CA Lines: 38 Bob_BobR_Retelle@cup.portal.com writes: > Atari never stated that the STe was expandable... in fact, Allen Pratt > tried to warn people about just this very possibility. Just because Atari states that the STe is not an expandable machine, does not make it a wise marketing decision, and does nothing to satisfy customers. Atari needs to realise that customers are not idiots, and will want to do things (like expand memory) that they know to be industry standard, common practices. If, in some outdated hope of directing the machine purchasing of their customer base, Atari chooses to adopt an approach which goes against the wishes of their customers, they will ultimately pay the price associated with that kind of (outdated) strategy: they will lose their customer base. More, and more the Atari machines are facing a challenge to maintain any kind of market share. If Atari is incapable of working to make these machines as competitive, in every sense, as those from other manufacturers, Atari will be truely relogated to the "also-ran" class. > Atari puts in whateve > parts are cheaper that week, SIPPs or SIMMs, without any concern about > whether or not the end user will be able to expand the machine. An approach which, years ago, most companies recognised as being one that comprises quality control, inventory management, and the manufacturer's ability to deliver product when the customer wishes to purchase. Maybe it is this mentality which sees Atari failing to deliver machines for the pre-Christmas buying frenzy. Good one guys! David "C-Lab Notator - the really good reason to buy an Atari ST" Williams djw@hpldsla.hp.com, (djw)hpldsla/HP1900/00, (415) 857 6100