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From: dmittman@beowulf.JPL.NASA.GOV (David Mittman)
Newsgroups: comp.sys.mac.misc
Subject: Re: NetBunny revisited
Message-ID: <10956@jpl-devvax.JPL.NASA.GOV>
Date: 8 Jan 91 17:43:12 GMT
References: <1991Jan8.022451.18538@engin.umich.edu> <1991Jan8.031349.29135@csrd.uiuc.edu>
Sender: news@jpl-devvax.JPL.NASA.GOV
Reply-To: dmittman@beowulf.JPL.NASA.GOV (David Mittman)
Organization: Jet Propulsion Laboratory, Pasadena, CA.
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Eveready is a battery company, not a computer software company, and
as such probably has no experience in the marketing of computer
software. Do they know about Macintosh computers or even use them
in the day-to-day operations of their business? Who knows. However,
they do stand to loose a great deal more than they have to gain
by allowing the use of their mascot.                      
 
The Eveready bunny is a highly visible part of the company's current
promotional campaign. The good name of the company could stand
irrevocable damage if NetBunny happens to contain a bug, or even
a small incompatibility with Macintosh system software. In order
to assure the quality of NetBunny, Eveready would have to        
enlist a corps of beta-testers and sofware engineers. As we know,
Eveready is not a software company and probably doesn't even know
that much about this whole business.

                                        - David