Xref: utzoo misc.consumers:26389 alt.activism:8972 talk.environment:2105 comp.org.eff.talk:1257
Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!sdd.hp.com!ucsd!ogicse!milton!cyberoid
From: cyberoid@milton.u.washington.edu (Robert Jacobson)
Newsgroups: misc.consumers,alt.activism,talk.environment,comp.org.eff.talk
Subject: Re: Here's how to CONTROL YOUR JUNK MAIL
Keywords: DMA Suppression junk-mail recycling activism
Message-ID: <15304@milton.u.washington.edu>
Date: 28 Jan 91 07:12:35 GMT
References: <856@argosy.UUCP> <156215@felix.UUCP>
Distribution: na
Organization: Human Interface Technology Lab, Univ. of Wash., Seattle
Lines: 12


Anyone who's worked in the advertising field (as I have) knows that
the purpose of advertising is to enforce purchasing decisions already
made.  Advertising is pretty weak at persuading people to make new
buying decisions, great at making people feel glad about the ones 
they've already made.  Junk mail works best with people who enjoy
receiving junk mail and who have responded to it in the past.  It has
little benefit for those who resist its blandishments.  My feeling is,
if you want it, you should be able to affirmatively request it; and
if you don't, it shouldn't get sent.

Bob Jacobson