Xref: utzoo misc.consumers:26437 alt.activism:9096 comp.org.eff.talk:1286
Newsgroups: misc.consumers,alt.activism,comp.org.eff.talk
Path: utzoo!utgpu!watserv1!maytag!looking!brad
From: brad@looking.on.ca (Brad Templeton)
Subject: Re: "advertising is not evil"
Organization: Looking Glass Software Ltd.
Distribution: na
Date: Tue, 29 Jan 91 21:00:08 GMT
Message-ID: <1991Jan29.210008.6535@looking.on.ca>
References: <856@argosy.UUCP> <156215@felix.UUCP> <1991Jan27.164332.22205@csn.org>

If you want to conserve paper, junk mail is actually a plus.   When you
consider that the alternative to a 10,000 piece junk mailing is an ad in
a 500,000 circulation magazine...

(The ratio isn't as strong as this, since the direct mailing probably uses
5 pages of paper and the ad only uses 1/2 of one.

But for those concerned about wasting paper, the better the targeting of
the junk mail, the less paper used.

Yes, electronic media are the ultimate answer to saving such resources, but
that's down the road.
-- 
Brad Templeton, ClariNet Communications Corp. -- Waterloo, Ontario 519/884-7473