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From: hes@ccvr1.ncsu.edu (Henry E. Schaffer)
Newsgroups: misc.consumers,alt.activism,talk.environment,comp.org.eff.talk
Subject: Re: Advertising is bad
Keywords: DMA Suppression junk-mail recycling activism
Message-ID: <1991Feb5.153346.6523@ncsuvx.ncsu.edu>
Date: 5 Feb 91 15:33:46 GMT
References: <856@argosy.UUCP> <156215@felix.UUCP> <1991Feb1.054640.1441@cs.ucla.edu>
Reply-To: hes@ccvr1.ncsu.edu (Henry E. Schaffer)
Distribution: na
Organization: NCSU Computing Center
Lines: 24

In article <1991Feb1.054640.1441@cs.ucla.edu> gast@maui.cs.ucla.edu (David Gast) writes:
> ...  I don't want to
>see any advertising unless it has true informational value.  Period.
>Can't remember the last ad I saw that had true information value.

  There clearly is a distinction between "consumer" ads and what I'll
call "industry" ads.  Let me take an example - I have a copy of
Datamation open on my desk (January 1, 1991, page 4), to a full page
ad from Oracle.  It discusses the types of cpu's which run oracle,
and the distribution of databases over mainframes, minis, micros 
and mentions a seminar they offer and gives the 800 number to call
for info or to sign up for the seminar.  I find that advertising
is an important component of my keeping informed in the fields of
computing and data communications.

  Even in the consumer arena - I like to know when various stores
are having sales.  I buy a lot of my tools, auto parts, hobby
supplies, and clothes on sale.

  I'm also irritated by ads which are purely for "image" - but
perhaps you are over-reacting?
> ...

--henry schaffer  n c state univ