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From: al@gtx.com (Alan Filipski)
Newsgroups: misc.consumers,comp.misc
Subject: Re: Advertising Sleaze
Message-ID: <1452@gtx.com>
Date: 12 Feb 91 22:03:33 GMT
References: <1991Feb7.103944.16813@cs.ucla.edu> <1991Feb11.053229.7022@toolz.uucp>
Reply-To: al@gtx.UUCP (Alan Filipski)
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Organization: GTX Corporation, Phoenix
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In article <1991Feb11.053229.7022@toolz.uucp> todd@toolz.uucp (Todd Merriman) writes:
-These are marketing lessons that I have had to learn in the past
-few months, being a software publisher with a very technical background
-and extremely weak in "BS."  To my greatest chagrin, I have learned
-that all the technical excellence in the world gets you ZIP in the
-software publishing game.  If the product is not marketed properly,
-it dies.

It is encouraging to note that there is at least one counterexample to
this:  the UNIX operating system. AT&T's marketing of UNIX has progressed from
reluctant to inept.  Maybe Don Knuth's TEX is another example: although
Addison-Wesley did some marketing, it was TEX's intrinsic excellence
that made it popular.

If one is not a software genius, though, it may be harder.



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 ( Alan Filipski, GTX Corp, 8836 N. 23rd Avenue, Phoenix, Arizona 85021, USA )
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