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From: rdippold@maui.qualcomm.com (Ron Dippold)
Newsgroups: misc.consumers,comp.misc
Subject: Re: Advertising Sleaze
Message-ID: <1991Feb14.201455.12253@qualcomm.com>
Date: 14 Feb 91 20:14:55 GMT
References: <1991Feb7.103944.16813@cs.ucla.edu> <1991Feb11.053229.7022@toolz.uucp> <1452@gtx.com>
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>In article <1991Feb11.053229.7022@toolz.uucp> todd@toolz.uucp (Todd Merriman) writes:
>-These are marketing lessons that I have had to learn in the past
>-few months, being a software publisher with a very technical background
>-and extremely weak in "BS."  To my greatest chagrin, I have learned
>-that all the technical excellence in the world gets you ZIP in the
>-software publishing game.  If the product is not marketed properly,
>-it dies.

I think that shareware would have to be a glaring exception to this... PKZIP,
Telix, etc.  In the dog eat dog of shareware, it's not who does the best
marketing, it's who has the best software, period.  As a commercial example,
there is SpinRite, which I haven't seen advertised at all.  However, it is so
good that you will see it mentioned in magazine columns and information of it
gets around by word of mouth.  Ditto for XTree Gold.