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From: gwangung@milton.u.washington.edu (Just another theatre geek.....)
Newsgroups: misc.consumers,alt.activism,talk.environment,comp.org.eff.talk
Subject: Re: Advertising is bad (no it's not, don't be an idiot)
Message-ID: <16283@milton.u.washington.edu>
Date: 12 Feb 91 07:09:51 GMT
References: <1991Feb5.192632.20536@murdoch.acc.Virginia.EDU> <157119@felix.UUCP> <1991Feb12.045629.9917@cs.ucla.edu>
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Organization: University of Washington, Seattle
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In article <1991Feb12.045629.9917@cs.ucla.edu> gast@maui.cs.ucla.edu (David Gast) writes:
>>But they shop around to places *who's advertising they have seen*.
>Speak for yourself.  I prefer places that I have not seen advertise.
>I certainly consider expensive ads to be a waste of money and not worth
>the cost.


	Let me tell you a story. I belong to a local, non-profit theatre.
Five years ago, we were doing GREAT stuff in the theatre--but doing TERRIBLY
at the box office.

	In looking at what we were doing, we noted that we were relying on
press releases, calendar listings and public service announcements. We were
also getting a lot of comments from other people, both on the phone and in
person, "Gee, I didn't know you guys were still around."

	We decided to spend some money on some print and media ads to
advertise our shows. We carefully targetted them at the publications most
similar to our artistic philosophy.

	Guess what.  Our attendence has slowly been rising.  We get more
people coming to our shows DESPITE a raised ticket price.  We get people
coming to us to volunteer for our next show--and they know when it is!

	Advertising evil?  Riiiggghhhhttt......






-- 
-----
Roger Tang, gwangung@milton.u.washington.edu
Middle-class weenie and art nerd