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From: johnm@cory.Berkeley.EDU (John D. Mitchell)
Newsgroups: comp.os.msdos.programmer
Subject: RE: Borland C++
Message-ID: <11418@pasteur.Berkeley.EDU>
Date: 25 Feb 91 17:40:20 GMT
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Reply-To: johnm@cory.Berkeley.EDU (John D. Mitchell)
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In article <14123@encore.Encore.COM> elliot@encore.com writes:
[...]
>Now, does anyone know why Borland would price BC++ at $495 when anyone
>can buy TC++ pro for $150 (I've actually seen prices as low as $55 on
>the net) and then the upgrade for $99: total price $250 or less?

Well, I asked some serious marketing types why this huge discrepency when
I got Spontaneous Assembly for $69.00 when it retails for $395!  The
answer is:  people have (at least from the marketeers point of view)
multiple perceptions of a product.  One of which is "how much am I
willing to pay for it".  Another is "what do I perceive as its worth
in relation to its market and competitiors".  In other words, since
MS sells at around the $500 mark and is perceived as a 'professional'
package and windows products (aka the market from above) are on the
expensive side, Borland must market their product as being perceived to
be at the same level even though they know that people (for the most
part) won't pay that kind of money.  I hope that makes some sense. :-)

John "Yep.  It really is that stupid" Mitchell