Path: utzoo!news-server.csri.toronto.edu!cs.utexas.edu!usc!zaphod.mps.ohio-state.edu!uakari.primate.wisc.edu!dali.cs.montana.edu!milton!uw-beaver!rice!spotted.rice.edu!kopnicky
From: kopnicky@spotted.rice.edu (Lyle Warren Kopnicky)
Newsgroups: comp.sys.amiga.advocacy
Subject: Re: Amiga coverage in Byte
Message-ID: <1991Mar7.232038.28169@rice.edu>
Date: 7 Mar 91 23:20:38 GMT
Sender: news@rice.edu (News)
Organization: Rice University, Houston, Texas
Lines: 19
To: CXW148@psuvm.psu.edu

You're right.  I'm tired of Commodore's lame advertising scheme of pushing only the educational/gaming aspects of the A500.  They make it sound like the A2000 and other machines don't even exist, or if they do they're glorified Commodore 64's.  The TV ads were on for such a short time they seem like ghosts in my memory.  What they need to do is to develop a new advertising angle, showing off the incredible flexibility and power of the A2000+ series to business users.  Both IBM and Mac have a lot of compari









son ads.  If these work for them, why is Commodore afraid to use them?  Or are they afraid of the lack of top-notch Amiga business software?  Who cares?  All they need to show are the incredible multitasking, the advanced multimedia programs and video hardware.  Once the computer starts to catch on in the business world (and note that it DOES have WordPerfect, albeit an old version), big companies will want to develop for it.  Still, they persist in advertising little kids playing games on the A500.  I'll 









admit it's better than nothing, but they can really get their act together.
	Also I wonder why it took Commodore five years plus to come up with an Enhanced Chip Set.  When the Amiga came out it was so far ahead in graphics and sound it was incredible.  Then Commodore sat around and twiddled their thumbs, content with the technology the Amiga company had developed for them.  All they did was develop new OS's and have a lousy PR division.  They focused more attention on the 64/128 series than on the Amiga.  Now that they've finally figured out which direction they ought to be going









 in, they're working their butts off developing new technologies and they don't have many resources left for much else.  If they had been working this hard a few years ago, we'd already have 24-bit color and 16-bit audio.  They're just keeping their heads above water.  They have a knack for hitting on the innovative and I hope it happens again.  The 64 and Amiga were nothing like other computers when they were introduced.  Now they're focusing on developing new hardware that will live up to what other comp









uters have, rather than forging ahead.  This is because they're so far behind.  The 64 and Amiga stuff never influenced other computers much, as far as I know.  Maybe Amiga multimedia secretly fuelled this present craze.  The graphics never became a standard.  That's because quirky stuff like sprites and raster interrupts and blitters and HAM or Halfbrite mode isn't fit for standardization.  But it's those things that gave Commodore the edge.  I hope that as soon as they're through playing catch-up they ca









n develop something new and exciting.  Good luck Commodore.

- Quantum Seep