Path: utzoo!utgpu!watserv1!ria!uwovax.uwo.ca!telecom-request From: john@zygot.ati.com (John Higdon) Newsgroups: comp.dcom.telecom Subject: AT&T's Dream-On Ad Campaign Message-ID: Date: 17 Mar 91 08:38:00 GMT Sender: Telecom@eecs.nwu.edu Reply-To: John Higdon Organization: Green Hills and Cows Lines: 18 Approved: Telecom@eecs.nwu.edu X-Submissions-To: telecom@eecs.nwu.edu X-Administrivia-To: telecom-request@eecs.nwu.edu X-Telecom-Digest: Volume 11, Issue 210, Message 5 of 10 AT&T's current TV ad compaign is probably the biggest waste of money Madison Avenue has ever experienced. It is the one that says, "To be sure you get AT&T, dial 10-ATT-0 and then your number." What is wrong with this? It does not work. There is not (to my knowledge) a COCOT on the planet that will allow a call of the form '10288+0+10D' and actually route the call through AT&T. So what is all of this advertising buying the company? A lot of ill will from confused and frustrated customers who discover that there is no way to do what the ads say, is what. If AT&T will not accept the real world of COCOTs and provide something other than 10288 access, then it should at least save its advertising money for a better campaign, no? John Higdon | P. O. Box 7648 | +1 408 723 1395 john@zygot.ati.com | San Jose, CA 95150 | M o o !