Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!wuarchive!udel!haven!adm!cmcl2!acf5!sabbagh
From: sabbagh@acf5.NYU.EDU (sabbagh)
Newsgroups: comp.sys.mac.misc
Subject: Re: Apple Computer wins ruling against 'Windows'
Message-ID: <1555@acf5.NYU.EDU>
Date: 21 Mar 91 19:11:02 GMT
References: <1991Mar15.101202.1@csc.anu.edu.au> <67830001@hpcupt1.cup.hp.com> <1991Mar21.011318.15046@m.cs.uiuc.edu>
Organization: New York University
Lines: 34

gillies@m.cs.uiuc.edu (Don Gillies) writes:

>  (3) You have to be willing to follow through in your thinking -- why
>      was Apple losing market share?  It's not really because their hardware 
>      is way overpriced (as much as 100% markup until recently), but
>      because people have a perception, true or false, that they can get a
>      mac-like environment from windows.  Just go into any computer store
>      and walk up to any color machine.  What is it running?  The snazziest
>      applications that are available under ms-windows.

Apple was losing their market share because (1) they are expensive and
(2) they are percieved as being home computers.  The recent price reductions
have resulted in 50% increase in their current market share and the
Mac Classic is now the most popular computer for sale, ever. I believe by
introducing the IIfx and other systems, they are aiming to change (2).

I don't think Windows has done that much to the Mac market; it may have
improved it.  Sure, new computer buyers see snazzy Windows demos when they
walk into ComputerLand, but they KNOW someone who owns a Macintosh, and
have been aware of the major differences bewteen the two platforms.  Also,
Windows 3.0 is rapidly going down in history is the best marketed piece of
shelfware ever.


Hadil G. Sabbagh
E-mail:		sabbagh@cs.nyu.edu
Voice:		(212) 998-3125
Snail:		Courant Institute of Math. Sci.
		251 Mercer St.
		New York,NY 10012

"Injustice anywhere is a threat to justice everywhere."
					- Martin Luther King, Jr.
Disclaimer: This is not a disclaimer.