Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!usc!sdd.hp.com!news.cs.indiana.edu!ariel.unm.edu!nmsu!opus!dhansen From: dhansen@nmsu.edu (Deren Hansen) Newsgroups: comp.os.msdos.programmer Subject: Re: software upgrades (was Re: Paying for Shareware) Message-ID: Date: 26 Mar 91 16:14:49 GMT References: <48650@nigel.ee.udel.edu> <1991Mar25.175223.12305@batcomputer.tn.cornell.edu> <1991Mar26.024751.9792@qualcomm.com> Sender: news@NMSU.Edu Distribution: usa Organization: Computing Research Lab Lines: 17 In-reply-to: rdippold@cancun.qualcomm.com's message of 26 Mar 91 02:47:51 GMT In article <1991Mar26.024751.9792@qualcomm.com> rdippold@cancun.qualcomm.com (Ron Dippold) writes: In article <1991Mar26.024751.9792@qualcomm.com> rdippold@cancun.qualcomm.com (Ron Dippold) writes: > InfoWorld had something about this... Apparently good, cheap, > professional software is a failure. When they raise the price to > something "expected" they make a lot more money, because people will > still buy it. [...] > _Percieved_ pricing is very important also. More people will buy it because they percieve it to be more valuable. I had a Tai Chi Chuan teacher who lived and loved the discipline. He was glad to teach anyone who wanted to learn for free. When he tried to organize free classes his pupils attended irregularly. He finally began charging for the classes, and attendance improved dramatically.