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From: aford@pro-mansion.cts.com (Adam Ford)
Newsgroups: comp.sys.apple2
Subject: Re: Apple Whine
Message-ID: <8228@crash.cts.com>
Date: 28 Mar 91 00:56:07 GMT
Sender: root@crash.cts.com
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CS-ID: #222.chatter/usa@pro-mansion, 2236 chars
Date: 26 Mar 91 21:37:22 CST
From: edward@pro-harvest.cts.com (Edward Floden)
Subject: Apple Whine

Introducing the latest, greatest reason for Apple II users to bitch and
moan about their computer! A real, live, Apple Computer press release (no,
I'm not kidding).

-----
APPLE TURNS TO NEW DISTRIBUTION STRATEGY

CUPERTINO, California--March 25, 1991--Apple Computer, Inc.
announced today that it will be turning to a new strategy for
distributing their line of Macintosh and Apple II products.
Apple's chairman and chief executive officer, John Sculley, said
that "we feel this move will better expose our line of products
to the general public and open up a much larger user base."  Apple
plans to aim towards the "everyday consumer" by using giant
discount outlets to reach the consumer market, with the Sears
Roebuck Foundation as their primary retailer throughout North
America.  No word was given as to Apple's intentions for
distributions on the international scale, but analysts believe that
little change will take place outside of the United States and
Canada.

     "By moving away from selling our products through only the
specialized computer stores, we hope to be able to make them more
affordable while inviting the less computer literate and new users
who may otherwise be intimidated at making a first-time purchase,"
said Jean-Louis Gassee, president of Apple Products.  As well, the
company claims that all warranty policies will remain an integral
part of purchasing their products, and they will be expanding the
user support by making an international toll-free service number
available to deal with user concerns.

     Although Apple has experienced increases in revenues and net
income in recent years, they hope to boost sales and the user base
by changing the marketing strategy.  With changes targeted for an
effective date of April 15, 1991, Apple plans to boost sales by
over 40 percent during the remainder of this year on all of their
current products, while also adding a handful of new "breakthrough"
products in the near future.  Sculley reports that he is confident
that fiscal 1991 revenues will exceed $8 billion by the end of the
last quarter, marking another year of significant growth in Apple's
history.

Apple, the Apple logo and Macintosh are registered trademarks
of Apple Computer, Inc.

---
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