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From: mikel@Apple.COM (Mikel Evins)
Newsgroups: comp.sys.next,comp.sys.mac.misc
Subject: Re: Desktop publishing
Message-ID: <50859@apple.Apple.COM>
Date: 26 Mar 91 23:51:08 GMT
References: <1991Mar25.024612.1264@mlb.semi.harris.com> <1991Mar26.053352.13091@mendelson.com> <1991Mar26.195213.12862@noose.ecn.purdue.edu>
Organization: Apple Computer Inc., Cupertino, CA
Lines: 40

In article <1991Mar26.195213.12862@noose.ecn.purdue.edu> songer@orchestra.ecn.purdue.edu (Christopher M Songer) writes:
>     Actually, I would have to differ with this analysis. I would stay
>away from the Mac due to Apple's (over)pricing. Their machines are fine
>but Apple is very much aware that they are the only mac maker and 
>set their prices accordingly. The mac market NEEDS compatibles to
>drive the prices down, but Apple has the machine locked tight with
>legal protection.
>
>     I would suggest that the choice for today is a PC. With Windows 3 and
>the associated applications, and with the comparitively low price of 
>relatively high powered PC compatibles -- PC's and applications are cheap,
>fast and available now.

Of course, I work for Apple, and any money you spend on 
Apple equipment goes, on part, into my pocket. So you'll
have to consider me a biased commentator. With that in
mind, I will refrain from making any strong assertions
about Macs being superior.

However, I think it would be useful to do something
like this:

Look at the price of a Mac adequate for writing long
pieces of text, laying out the pages, and printing
the results. Factor in network support. Include the
laser printer of your choice (presumably third party,
because you want to keep price down; GCC is a reasonable
choice, for example). Now add in the word-processing,
illustration, and publishing software you want.

Now look at the price of an equivalent PC running
windows. Don't forget to add in the cost of a
network operation system and hardware.

I'm guessing that the Mac will look pretty good
when all the factors are added up. Of course,
I could be wrong. If so, that would be good
information to pass on to our execs, because
they really seem to be interested now in
competing on the basis of price.