Newsgroups: comp.sys.apple2
Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!caen!les.engin.umich.edu!apoy
From: apoy@caen.engin.umich.edu (Alfred Lim Poy)
Subject: Re: Apple GS in ads (new fuel)
Message-ID: <1991Apr3.170720.2381@engin.umich.edu>
Sender: news@engin.umich.edu (CAEN Netnews)
Organization: The University of Michigan, Ann Arbor
References: <9104030258.AA02245@apple.com>
Date: Wed, 3 Apr 1991 17:07:20 GMT

In article <9104030258.AA02245@apple.com>, KMILES@AARDVARK.UCS.UOKNOR.EDU ("Kurt W. Miles  329-7303", 405) writes:
> For those of you who keep track of such things (not that we would do such a
> thing :) ), in the March 1991 issue of T.H.E. Journal (Technological Horizons
> in Education), I found the Apple GS in _4_ ads.
> 
> #1.	A picture of the Apple IIe, II GS, mac classic, and the mac lc.
> Unfortunately, the ad, from Macintosh, Inc. only talks about the macs, and how
> they are the next step in evolution , but at least they showed a GS.  (Oh yeah,
> inside front cover, full color, etc.)
> 
> Kurt

Yeah, real nice of them to show the //e and GS in such a nice light.
The four computers are lined up side by side, with the //e on the left,
the GS to its right, the Mac Classic next to that, and the LC on the
far right.  On the screen are several pictures.  I think the //e
screen has a graphic of a stone wheel, the GS screen has a picture of
the Wright Bros. plane, the Classic has a jet airplane, and the LC
has a picture of an Apollo rocket.  The headline implies that the
Classic and LC are the next steps in the evolution of the commputer.

Lets give Apple a couple of really hard raps on the knuckles with a
ruler for showing their own computers as archaic and outdated technology.
Nothing like making your own customers (schools) feel like they have
just purchased a piece of worthless technology (a stone wheel? come on!).
Those marketing types really must have their heads in the sand DEEP.
I'm not even a marketing type but I think I could figure out that its
not a good idea to publicly degrade your own products, especially when
they still make money for you.

Hopefully the rumors about continued (and improved) development for the //
are true and we wont have to cringe at the sight of ads like these
anymore.

                             Al  (O-:)
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