Newsgroups: comp.sys.amiga.advocacy Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!wuarchive!psuvax1!news From: melling@cs.psu.edu (Michael D Mellinger) Subject: Re: NeXT Press Release In-Reply-To: ckp@grebyn.com's message of 8 Apr 91 14:23:26 GMT Message-ID: Sender: news@cs.psu.edu (Usenet) Nntp-Posting-Host: sunws5.sys.cs.psu.edu Organization: Penn State Computer Science References: <1991Apr7.042318.26991@sugar.hackercorp.com> <-o2G3=mj1@cs.psu.edu> <1991Apr8.142326.28930@grebyn.com> Distribution: comp Date: Mon, 8 Apr 91 15:18:42 GMT Lines: 27 In article <1991Apr8.142326.28930@grebyn.com> ckp@grebyn.com (Checkpoint Technologies) writes: He did this to illustrate the problems with the NeXT press release, which named it the #2 selling professional workstation. The release itself defines what a professional workstation is, and they proceeds to give the NeXT high rankings. Such a definition is worthless. Yeah, I agree with this. I can understand what NeXT is trying to do: define their own place in the market. They seem to be stuck b/w the workstation world and the PC world in both price and performance. Part of the marketing game has to do with how other people perceive your machine. If the computer gets branded a "game machine", it will take a long time for that to wear off, if ever, even if it don't deserve the title. You can't explain to Fortune 500 companies that games demonstrate the real power of a computer. So, what NeXT is trying to do is proclaim themselves a success so that people who don't understand computers will also perceive them as a success. NeXT is fighting the "nobody ever got fired for buying IBM" disease. It's all a marketing game, and YOU MUST PLAY TO WIN! That is the major reason that I respect Apple. They took on IBM and won. They are the only other PC alternative in the business world. Commdore is selling millions of machines and they still haven't won, as demonstated by the Computer Shopper dropping their coverage. -Mike