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From: hermens@ted.cs.uidaho.edu
Newsgroups: comp.sys.mac.misc
Subject: Registrations Cards: (was: to those With New Macs)
Keywords: humble, opinion, mine
Message-ID: <1991Apr19.025850.19389@groucho>
Date: 19 Apr 91 02:58:50 GMT
References: <10193@mentor.cc.purdue.edu> <1991Apr12.165119.4497@newsserver.sfu.ca> <1991Apr18.213720.13310@edsr.eds.com>
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   Registration card and warranty cards are NEVER used in any business
for registering the user.  Marketing wants a survey of those who actually
turned them in.  Two reasons:
           1)  You don't legally have to return them to validate a warranty.
           2)  Why else do they ask you so many questions that relate
               to your age, sex, annual income, etc.?
   I turned in the Apple card for one thing only:  The freebies.
   I will never turn in any other warranty cards in the future because:
                                            I didn't get any freebies.

BTW, other companies try to get you to turn them in case of "...the unlikely
event of a safety notice regarding your new <product>."
I thought companies routinely hide the flaws in their products until the
government tells them to recall...  :-)

Leonard

In article <1991Apr18.213720.13310@edsr.eds.com> wjb@tantalum.eds.com (Bill Biesty) writes:
>Reading all of these complaints about not getting free gifts for sending
>in the ergistration card reminded me about a passage in Guy Kawasaki's 
>book "The Macintosh Way".  Basically Apple uses registration cards as a way 
>to audit sales in a region (he explains this is the most relaible way
>to credit sales people--all of the details I can't remember).  This 
>incentive may just be a smokes screen to get this method to work.
>
>Comments from Apple?
>
>Bill