Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!sol.ctr.columbia.edu!emory!gatech!purdue!haven!mimsy!mojo!russotto From: russotto@eng.umd.edu (Matthew T. Russotto) Newsgroups: comp.sys.mac.misc Subject: Re: To Those With New Macs Keywords: apple sleaze registration cards freebies gifts incentives scam Message-ID: <1991Apr19.061045.16304@eng.umd.edu> Date: 19 Apr 91 06:10:45 GMT References: <10193@mentor.cc.purdue.edu> <1991Apr12.165119.4497@newsserver.sfu.ca> <1991Apr18.213720.13310@edsr.eds.com> Sender: news@eng.umd.edu (C-News) Organization: College of Engineering, Maryversity of Uniland, College Park Lines: 13 In article <1991Apr18.213720.13310@edsr.eds.com> wjb@tantalum.eds.com (Bill Biesty) writes: >Reading all of these complaints about not getting free gifts for sending >in the ergistration card reminded me about a passage in Guy Kawasaki's >book "The Macintosh Way". Basically Apple uses registration cards as a way >to audit sales in a region (he explains this is the most relaible way >to credit sales people--all of the details I can't remember). This >incentive may just be a smokes screen to get this method to work. I have always gotten my free gift (used to be a MacWorld mouse pad, this time it is an Apple mouse pad, teflon coated.) -- Matthew T. Russotto russotto@eng.umd.edu russotto@wam.umd.edu .sig under construction, like the rest of this campus.