Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!sol.ctr.columbia.edu!ucselx!crash!pro-sol.cts.com!mdavis
From: mdavis@pro-sol.cts.com (Morgan Davis)
Newsgroups: comp.sys.mac.misc
Subject: Re: Registrations Cards: (was: to those With New Macs)
Message-ID: <8708@crash.cts.com>
Date: 21 Apr 91 06:16:17 GMT
Sender: root@crash.cts.com
Lines: 30

In-Reply-To: message from hermens@ted.cs.uidaho.edu

}    Registration card and warranty cards are NEVER used in any business
} for registering the user.

In our company, we put the name, address, product title, version and date of
each registration card we get into a database.  We do this because we want to
keep a mailing list of all of our customers, and also to verify technical
support calls to make sure we're not giving out lots of support to a user
with a pirated copy.  And, we read every one that comes in -- including the
questionaire portion since very often our customers have some excellent
suggestions for improvements and ideas for new products.

The important thing is that we get our customer's addresses, because we will
occassionally run a bulk-mail campaign with a coupon toward a discount on
some new product we've just released.  We've found that our past customers
are our best customers, and many come back to buy our new products.  They are
already familiar with our company and quality products, and we really do like
making it easier for them to make a purchase by offering a discount.

So while registration cards are probably more valuable for the company, I can
give you a rather lengthy list of customers who took advantage of one of our
coupon campaigns and saved a heck of lot more than the postage on their
registration cards.

--Morgan

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