Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!usc!apple!well!nilesinc
From: nilesinc@well.sf.ca.us (Avi Rappoport)
Newsgroups: comp.sys.mac.misc
Subject: Re: Registrations Cards: (was: to those With New Macs)
Summary: get upgrades
Message-ID: <24354@well.sf.ca.us>
Date: 22 Apr 91 06:36:57 GMT
References: <10193@mentor.cc.purdue.edu> <1991Apr12.165119.4497@newsserver.sfu.ca> <1991Apr18.213720.13310@edsr.eds.com> <1991Apr19.025850.19389@groucho>
Lines: 23

hermens@ted.cs.uidaho.edu writes:
>   Registration card and warranty cards are NEVER used in any business
>for registering the user.  Marketing wants a survey of those who actually
>turned them in.  

WRONG!!!  We have a very high percentage of registered users, and we do
not use the information primarily for marketing.  Our main use is for sending
upgrade notices and company newsletters, as well as bug fixes for certain
problems.  

In order to do this (serve our customers better), our registration cards
have US postage paid, the serial number stamped or pasted on, and all
we ask for is name and address.  Sure, we'd like to know where our customers
bought it and what kind of machine they have, but we'd rather have a high
return rate (which we do).

I hope this reduces your cynicism a little -- not all companies are out to
do you dirt, some of us like our customers very much!
-- 
--  Help me justify my online bills: ask me EndNote questions, please!  --
Avi Rappoport                               2000 Hearst, Berkeley, CA 94709
nilesinc@well.sf.ca.us,                                        415-649-8176
Niles.Assoc on AppleLink    		    	          fax: 415-649-8179