Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!think.com!mintaka!bloom-beacon!eru!hagbard!sunic!mcsun!cernvax!chx400!chx400!bernina!flog
From: flog@bernina.ethz.ch (Florian Gutzwiller)
Newsgroups: comp.sys.next
Subject: Re: Cool NeXT marketing idea (in my humble opinion)
Message-ID: <1991Apr23.060730.16834@bernina.ethz.ch>
Date: 23 Apr 91 06:07:30 GMT
References: <1991Apr21.235700.9860@magnus.acs.ohio-state.edu>
Organization: Swiss Federal Institute of Technology (ETH), Zurich, CH
Lines: 63

>How about this for a TV commercial:

Script:

Scene 1:

	- Text fade in:

		"Why does the world need a new computer?"

Scene 2:

	- table, pc, folders, rolodex, chair
	- light: dark surrounding
	- user: hacking pc
	- sound: pc keys echo loudly
	- speaker:

		In the 1980s, personal computers accomplished their mission:
		to radically improve INDIVIDUAL productivity ...

		(taken from the NeXT catalogue, Steven Jobs)

	- zoom out. camera leaves scenery through an cage as seen in
	  "The silence of the Lambs" in the middle of a large hall.
	  One still hears the klacking sound of the pc keys. Camera
	  flies helicopter like (as seen in Bon Jovi videos - floating
	  cameras) through the hall and leaves through the top of the
	  building (one still sees the pc user in it's cage - very small).

	  camera zooms out the building then city then world. 
	
Scene 3:

	- text:

		In the 1990s, competitive advantage will come from 
		improving the productivity of entire groups ....

	
	- camera:

		zoom back: world, city, building, hall.
		no more cage, hall filled with NeXTs and Users
		with all different professions. Doctors in White,
		financial wigs, researchers and so on. All of them
		eagerly hacking their NeXT.

		light: bright and natural
		camera: floating from user to user and focusing on
		some specific NeXT qualities explained from the users
		perspective.




And so on ... what do you think about this idea ....

I think we've seen this Raytracing stuff long enough on CNN. 
Users want to see the benefits of the NeXT world. And that is the concept.


-Florian