Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!mips!cs.uoregon.edu!ns.uoregon.edu!milton!gwangung
From: gwangung@milton.u.washington.edu (Just another theatre geek.....)
Newsgroups: comp.sys.mac.apps
Subject: Re: prices
Message-ID: <1991Apr25.201254.1778@milton.u.washington.edu>
Date: 25 Apr 91 20:12:54 GMT
References: <1991Apr22.055054.7976@hawk.cs.ukans.edu> <110@eclectic.COM> <1991Apr25.174251.4967@colorado.edu>
Distribution: usa
Organization: University of Washington, Seattle
Lines: 27

In article <1991Apr25.174251.4967@colorado.edu> wilde@tigger.Colorado.EDU (Nick Wilde) writes:
 >In article <110@eclectic.COM> kovar@eclectic.COM (David C. Kovar) writes:
 >>  If you set your price low, like more than 20% lower than your competition,
 >>many people will believe that your product is inferior simply due to the
 >>fact that it costs significantly less than other products. "If it's that
 >>cheap, there must be something wrong with it."
 >I'm really not picking on David here (I don't even know the man
 >so why should I pick on him ?)  But this is an oft-repeated piece of
 >wisdom for which I've seen suspiciousely little real data to back it
 >up. 
 >Unless someone can actually point to  a product history like this,
 >I'm going to relegate this little tid-bit to the category of "oft
 >repeated pieces of folk wisdom with little basis in fact that take
 >on a life of their own simply by being repeated to many times on the
 >net (and anywhere else).

	Not software, but in local theatre pricing, we didn't experience a
pickup in ticket sales until we priced our shows upward into something in line
with other theatres of our class.

	It happens.


-- 
-----
Roger Tang, gwangung@milton.u.washington.edu
Middle-class weenie, art nerd and all-around evil nasty spermchucker