Newsgroups: comp.sys.mac.apps
Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!caen!hellgate.utah.edu!csn!convex!ewright
From: ewright@convex.com (Edward V. Wright)
Subject: Re: prices
Message-ID: <1991Apr25.201107.26552@convex.com>
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Organization: Convex Computer Corporation, Richardson, Tx.
References: <1991Apr20.210745.4915@athena.mit.edu> <1991Apr22.055054.7976@hawk.cs.ukans.edu> <110@eclectic.COM>
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Date: Thu, 25 Apr 1991 20:11:07 GMT
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In article <110@eclectic.COM> kovar@eclectic.COM (David C. Kovar) writes:
>  One solution to the problem is to set your price up with everyone 
>else's and then offer deep discounts to bring the price down....
>  If someone calls me up and says "Hey, I'd like to buy 100 copies but
>your price is too high." I promise you I'll do my best to bring the
>price down to something reasonable. I can afford to do that sort of
>thing, since we're a small company, but Microsoft can't, so you're
>stuck.


Hun?  I don't quite understand this.  Surely Microsoft can afford
to offer greater discounts than a samll startup company.  Microsoft,
moreover, is one of the companies that sets the standard by which
products are judged.  If Joe Smith Software markets Joe's Writer
for $30, people may compare its price to MS Word and conclude that
it's inferior.  If Microsoft dropped the price of Word to $30...
well, people wouldn't stop buying Word because it has an established
reputation.  But the pundits would comment on the "new trend in
software pricing," and other companies would be forced to follow suit.