Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!usc!menkar.usc.edu!sms
From: sms@menkar.usc.edu (Stephe Suitor)
Newsgroups: comp.org.eff.talk
Subject: Re: Those (henious) Information Brokers; who are they?
Message-ID: <32714@usc>
Date: 10 May 91 02:17:30 GMT
References: <1991Apr21.151853.11183@com50.c2s.mn.org> <8741@crash.cts.com> <930@ssc.UUCP>
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In article <8683@crash.cts.com>
>Do these people have a trade rag?

Though oriented towards general marketing as well as direct marketing, there is
American Demographics ( "Consumer Trends for Business leaders" ).
It is related to "The Wall Street Journal", and carries ads for companies that
offer mailing lists tailored to your wants.  They have an 800 number, and
may give you a trial subscription.  " ... [Lotus's Marketplace data] has been
long been available from other suppliers [ like Equifax and VNU ]"

         sms

The Nov/Dec 1990 Utne Reader, "The best of the alternative press", also has
some articles about junk mail.  From Paul Hawken's article, excerpted from the
"Whole Earth Review":  "One U.S. environmental organization spends nearly 80
percent of its revenues on postage, printing, and name rental in order to live
off the remaining 20 percent."  Utne also prints a 'representative sampling'
of magazines and organizations to whom they rented their mailing list; some
thing I often wanted to see.