Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!usc!wuarchive!uunet!mixcom!hhxxee
From: hhxxee@mixcom.COM (C. Richard Miller)
Newsgroups: comp.sys.amiga.advocacy
Subject: Re: New Thread: What _REALLY_ makes a product successful?
Message-ID: <760@mixcom.COM>
Date: 15 May 91 13:18:34 GMT
References: <72306@microsoft.UUCP>
Distribution: usa
Organization: Milwaukee Information eXchange (Public access Usenet, Email)
Lines: 35

tom@microsoft.UUCP (Tom MCCONNELL) writes:

I'll put in a vote for effective marketing as that "unknown"
factor, Tom.

For example, a kid sees the ads for Nintendo Game Boy, one or
two of his friends have it, and the pressure is on the parents
to buy it.  So Dad goes out shopping at his local volume discount
electronic store and he sees the Nintendos, all right, but hey,
these pc clones over here are a heck of a lot more money, but he
uses one at work, and the store is selling lots of games that will
run on it, and it looks like there is also a lot of "produtivity"
software on the shelf there, too, if he wants to do something else
with it, so he buys it, perhaps in addition to the Game Boy.  Now
maybe if he could have seen an Amiga running with plenty of 
software on the shelves beside it, he would have bought an Amiga,
but golly gee, there isn't even an Amiga dealer in town, so
what's an Amiga?  (Also that clone has a nice menu pgm on it
and has some software bundled with it, so what's a user interface?)

Other thoughts:  Apple's are in the elementary school classrooms,
tendancy would be to buy what is familar. 

IBM is common in the business world, same rule applies.

So, I think that for someone out to purchase their first computer,
they are influenced by what they've used before, price, availability
of a wide variety of software, ease of use, and perhaps what is most
important, plenty of hardware/software in high volume retail
outlets.

All just my opinion, of course.
-- 
Rick Miller                                         hhxxee@mixcom.com
Milwaukee, Wisconsin                          or hhxxee%mixcom@uunet.uu.net