Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!usc!apple!lsr@Apple.com From: lsr@Apple.com (Larry Rosenstein) Newsgroups: comp.sys.mac.system Subject: Re: May 13th yesterday (was May 13th Today) Message-ID: <13509@goofy.Apple.COM> Date: 15 May 91 21:47:21 GMT References: <17937@venera.isi.edu> <52920@apple.Apple.COM> <52923@apple.Apple.COM> <1991May15.205525.19265@m.cs.uiuc.edu> Sender: usenet@Apple.COM Organization: Apple Computer, Inc. Lines: 33 In article <1991May15.205525.19265@m.cs.uiuc.edu>, gillies@m.cs.uiuc.edu (Don Gillies) writes: > > I think that clearly, apple would like to sell $99 upgrade kits, since > it makes profits for the corporation. Also, apple needs to put system > 7.0 disks into hardware boxes ASAP so that they don't lose more money > mailing 7.0 to people purchasing new hardware. The other side of the coin is that Apple wants to make sure System 7 upgrades go smoothly, so they are trying to encourage people to buy the upgrade kit, rather than just getting the diskettes. I doubt that Apple expects to make a lot of money on upgrade kits, when you consider the cost of the packaging, toll-free support, etc. > I'd be willing to pay $35 for a new manual, non shrink-wrapped (as > long as it's better than most of apple's current documentation). But > $99 is too much for a manual, especially apple manuals, which omit You get a lot more than a manual for $99. Perhaps the upgrade kit isn't worth $99 to you, in which case there are alternatives like user groups. > critical information like "What are the secret function keys?" or "How > do I print a postscript file on a non-apple printer?" or "How do I I think you will find that these kinds of questions are now addressed to a greater degree. > I predict that many people will buy 3rd-party manuals or rely on > magazines instead of getting the apple documention, because of this > shortsighted marketing move. That's fine. I don't think Apple cares how people upgrade their systems, as long as it is successful.